Tuesday, November 2, 2010

Cancer Sells

It does ... it really does! It's a marketing bonanza. It has all of the elements of a best seller. Fear ... Passion ... Money ... Life and Death! What would you pay to save your life? Some, more, all? The ads scream in mouthless wonder, CURE ... NO CHEMO ... NO RADIATION ... only WE care ... the government WANTS your money ... PURE ... SECRET .... just DRINK THIS ... sounds to me like something out of Alice in Wonderland ... DRINK and you get smaller. DRINK again and you get bigger. Which size is cancer free? Who knows?

My friend e-mails me, I heard of this new cure, it's supposed to work ... let me know what you think. What do I think? I speak Stage II Breast Cancer language; chemo ... check; surgery ... check; radiation ... check. I've been cured for ten days ... I still read the ads ... they cajole, scream, offer, entice, lie. Oh, did I say lie? Yes, some of them through omission, through manipulation, through my own desire to want to believe .... lie.

I must look like the lucky one, she's stage III, maybe now stage IV since it, or IT, came back. Lucky, yes, maybe. I looked up my odds to get breast cancer; 1.8%. That means 92.2% of everyone will get breast cancer before I would ... did they? I don't know .... I hope not ... I stopped asking 'Why Me' after my first chemo, lying unmoving in bed so my stomach would stop turning.

So, since Cancer Sells, Cancer Cells Sell, I want to be the first on the auction block to sell mine. Any takers? I didn't think so. Market your cruelty elsewhere, please

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